Last updated 30 October 2026
This notice explains how Features Analytics collects, uses and protects personal data when you visit features-analytics.com, use its public subdomains or contact us.
Where a service or customer platform displays a separate privacy notice, that notice applies to the processing performed through that service.
Who we are
Features Analytics SA is responsible for the personal data described in this notice.
Features Analytics SA2 rue de Charleroi
1400 Nivelles, Belgium
info@features-analytics.com
Information we collect
Depending on how you interact with us, we may collect:
- Your name, work email address, organisation and job title.
- Information included in an enquiry, eyeDES demonstration request, Market Integrity Lab access request or other correspondence.
- Newsletter subscription and communication preferences.
- Technical information such as your IP address, browser, device type, operating system, referring page and access timestamps.
- Website usage information collected through optional analytics technologies, where you have consented to them.
Please do not send sensitive personal data unless we specifically request it and there is an appropriate reason to do so.
How we use your information
We may process personal data to:
- Operate, maintain and secure the website, based on our legitimate interest in providing a reliable and secure website.
- Respond to enquiries and arrange demonstrations, product discussions or Market Integrity Lab access, based on taking steps at your request before entering into a contract or on our legitimate business interests.
- Manage customer and prospective-customer relationships, based on our legitimate interests.
- Send newsletters and other optional communications where you have provided consent.
- Understand website usage and improve the site where you have consented to analytics cookies.
- Meet legal and regulatory obligations and establish, exercise or defend legal claims.
Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and freedoms.
Cookies and similar technologies
Cookies are small files or similar technologies stored or accessed on your device.
Strictly necessary cookies
These cookies support essential functions such as security, network operation and remembering your cookie preferences. They do not require consent, but we provide information about their use.
Analytics cookies
Analytics cookies help us understand how visitors use the website. We activate them only where you have given consent.
Refusing analytics cookies will not prevent you from using the website.
Cookies used on this website
The table below describes the cookies and similar technologies this website uses, by category and provider. The category is the choice in the cookie settings panel that controls it.
| Category | Provider | Purpose | Retention | Legal basis | Data leaves the EEA |
|---|---|---|---|---|---|
| Necessary | Features Analytics | Remembers your cookie choices, so you are not asked again on every visit. Stored in your browser’s local storage. | 12 months | Strictly necessary; no consent required | No |
| Analytics | Google Analytics (Google LLC) | Measures how visitors find and use the website, using cookies that distinguish visitors and visits. | Up to 2 years | Your consent | Yes, United States |
Google is based in the United States. How we protect data transferred there is explained under International transfers below.
Embedded videos load only when you choose to play them. The video provider may then set its own cookies, under its own privacy policy.
Your cookie choices
Your current cookie choice is shown in the cookie settings panel at the end of this page.
Change cookie settings
You may accept, reject or withdraw consent for optional cookies at any time. Withdrawing consent stops future analytics collection based on that consent. It does not affect processing lawfully carried out before withdrawal.
You can also use your browser settings to view or delete cookies already stored on your device.
Who receives your information
We may share personal data with service providers that help us operate the website and our business, including providers of:
- Website hosting and technical infrastructure.
- Cybersecurity and website maintenance.
- Business email and communications.
- Newsletter distribution.
- Analytics services, where you have consented.
- Professional, legal and accounting services.
These providers may process personal data only for agreed purposes and under appropriate contractual and security obligations.
We may also disclose information where required by law, regulation, legal proceedings or a competent public authority.
We do not sell personal data.
International transfers
Some service providers may process information outside the European Economic Area.
Where required, we use an appropriate transfer mechanism, such as an adequacy decision adopted by the European Commission or approved standard contractual clauses. You may contact us for further information about the safeguards relevant to your data.
How long we keep information
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, taking account of contractual requirements, legal obligations and applicable limitation periods.
In particular:
- Enquiry and business-contact information is retained while we respond and for a limited period afterward where necessary to manage the relationship or maintain appropriate business records.
- Newsletter information is retained until you unsubscribe. We may retain limited information afterward to ensure that your preference continues to be respected.
- Security and technical logs are retained for a limited period unless they are needed to investigate an incident.
- Cookies are kept for the retention periods listed in the cookie table above.
- Records demonstrating consent may be retained where necessary to demonstrate compliance.
Information is deleted or anonymised when it is no longer required.
How we protect information
We use appropriate technical and organisational measures intended to protect personal data against unauthorised access, disclosure, alteration, loss or destruction.
No internet-based system can be guaranteed to be completely secure. If you believe information you provided to us may have been compromised, please contact us.
Automated decision-making
We do not use personal data collected through this website to make decisions based solely on automated processing that produce legal or similarly significant effects.
Third-party websites
Our website may contain links to websites operated by other organisations. We do not control those websites or their privacy practices. Please review their privacy notices before providing personal information.
Changes to this notice
We may update this notice when our website, services or data-processing practices change. The date at the top of the page indicates when it was last updated. Material changes will be communicated through an appropriate notice on the website.
Your rights
Under data protection law you have the right to:
- Access the personal data we hold about you and receive a copy of it.
- Have inaccurate or incomplete personal data corrected.
- Have your personal data erased, where there is no longer a reason for us to keep it.
- Restrict how we use your personal data in certain circumstances.
- Object to processing based on our legitimate interests, and to direct marketing at any time.
- Receive personal data you provided to us in a structured, machine-readable format, or have it sent to another organisation.
- Withdraw consent at any time, where we rely on consent. This does not affect processing carried out before you withdrew it.
To exercise any of these rights, contact us using the details below. We may ask you to confirm your identity, and we respond within one month.
You also have the right to lodge a complaint with a data protection supervisory authority. In Belgium this is the Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit), Rue de la Presse 35, 1000 Brussels, www.dataprotectionauthority.be. You may also complain to the authority in the EU country where you live or work.
Contact us
For questions about this notice, our use of personal data or your rights, contact:
Features Analytics SA2 rue de Charleroi
1400 Nivelles, Belgium
info@features-analytics.com
